Tuesday, November 26, 2019

Your career hot streak can happen at anytime, study finds

Your career hot streak can happen at anytime, study findsYour career hot streak can happen at anytime, study findsWhen we watch colleagues get on a roll and produce hit after hit, we may watch from the sidelines wondering exactly how they did it. A new paper published in Nature explained some of the science behind career hot streaks, which the researchers defined as a specific period during which an individualsperformance is substantially better than his or her typicalperformance.Hot streaks are randomDashun Wang and his colleagues analyzed the career histories of about 30,000individual artists, film directors, and scientists and used popular metrics of success likeauction prices of artwork, the IMDB.com film ratings, and the number of publication citations to determine a worker on a hot streak. They found that hot streaks usually happen for around four to five years. The good news is that if you have not had your hot streak yet, it could still happen because the zeiteinteilung of ho t streaks is random.If the hot streak occurs randomly within a career, and the highest impact works are statisticallymore likely to appear within a hot streak, then the timing of the highest impact works is also random, the study concluded.Productivity did not affect the likelihood of a person catching a hot streak, suggesting that popular success can be completely random.One thing that is for sure to get on a career hot streak, you have to keep producing work. You cannot catch a hot streak if you are not working towards one.Although older people are less likely to produce breakthroughs than their younger counterparts, this isnt because age and creativity are intertwined, Wang said. Its simply because not enough people keep plugging along late in their careers. If we keep producing, our own hot streak may still be ahead, just out of sight.

Thursday, November 21, 2019

Best Practices for Marketing Professionals

Best Practices for Marketing Professionals Best Practices for Marketing Professionals Here are some considerations and best practices to think about in relation to your career in absatzwirtschaft.Think like your Client The fruchtwein important long term strategy for a marketing professional to advance their career is to always think like your client. Many times, digital agencies and even internal in-house marketers feel that their interests are not well-alignedwith the department or company paying the bill for the campaign. For example, digital agencies need to be compensated on total spend, not performance, and in-house marketers are dependent on internal budgets to execute their jobs effectively. Its easy to feel that your success is more about your personal career than the success of your marketing campaigns and initiatives. Remember to constantly inspect the performance of your marketing initiatives themselves gauge yourself on this metric, not on whether or not you just recei ved a promotion or bonus.Find Your Ideal Customer This is commonsense advice, but when youre putting together print ads or a marketing pitch, it can go much more smoothly if you imagine that you are talking to just one person. Take the time to figure out who is the ideal person to help you achieve your goals. Who can facilitate the changes you want to binnensee within a company? Who will be buying the product or using the service that you are marketing? Armed with the idea of your ideal person, you can focus your marketing efforts. But additionally, know the ideal customers that you know best. For example, if youve had success marketing to CIOs or perhaps mobile consumers in the state of Georgia, understand that success as a real career skill. Leverage each past customer success in your new campaigns, and try to constantly expose yourself to new customer demographics and target markets.Dont Get ComplacentIt can be nice to have a solid position with great benefits and a regular paych eck, but that cushy job in marketing can lead to complacency and a decline in skills if youre not careful. While you may impress your boss by not questioning the accepted ways of doing things and being competent but boring, you will be doing your marketing career a disservice. In order to stay fresh in your career and push the envelope to get outstanding results, sometimes you have to question orders and shake things up. If you are not constantly taking on new challenges, getting exposure to new clients and markets, it may be time for a new position. The key to understanding complacency is to judge your learning experience, not your salary or job. If you arent constantly learning, your marketing skills will decay.Take Risks Many marketing campaigns flop because the professionals running them are afraid of failure, and so they wont take a risk on a new technique. You cant just use the same old tricks over and over again. Sometimes you have to try new things and take risks in order to succeed. Dont let the fear of failure hamstring you in your marketing efforts- try something new Even if you fail, you can learn from the experience. Try to work controlledfailure into your corporate planning. Take small, measured, and controlled risks and then use the data to make smarter decisions. A long term successful career in marketing is usually paved with lots of small failures.Avoid Analysis-Paralysis Having solid industry analysis, models and metrics can be a great thing, but dont get locked up analyzing a market or a problem to death. If you over-think a problem, you cant move forward and find a solution. While its great to have the fruchtwein up-to-date information and to thoroughly think through a situation, you need to give yourself to make a decision and take action. Bleeding-edge marketing techniques are of course not always recommended, but forcing yourself to be entirely data-dependent and analytical will block out many new and effective methods and mediums.Keep Learning The marketing industry is always changing and evolving, and if you cant keep up with current trends, you will be left behind. You have to keep learning to stay fresh in marketing, and not just about marketing topics. Read, research, seek out new knowledge, follow your interests- just keep learning so that you can stay interested and develop your career.Marketing can and should be one of the most dynamic professions. You have the chance to effect consumer behavior, model the growth of companies, shape industry demand, and think about basic human emotions and needs. With careful planning and calculated risk taking, your career in marketing will always keep you interested and taking on new challenges and opportunities.

Can Dating Help you Professionally

Can Dating Help you Professionally Can Dating Help you Professionally From an infographic from SparkHire, we’ve recently discovered the parallels between speed dating and interviewing- both activities seek to find “the one,” whether it be personally or professionally. Yet, although Valentine’s Day has come and gone, we can still learn a thing or two from the romantic holiday, and Sparks is giving us the opportunity to do just that. Checkout what he had to tell Recruiter.com readers about the correlation between increasing your social skills, e.g. via a dating coach, and moving forward in your career: Nick Sparks 1. How long have you been a social and dating coach? How long has Sparks of Attraction been in business? I’ve been a dating coach now for just over 6 years and, after working jointly with business partners, have been focused of my own venture- Sparks of Attraction/Fearless Coaching for about 6 months. 2. About how many clients have you had since Sparks of Attraction opened? Over the past six years I’ve worked with around 200 men. 3. Please briefly explain your process at Sparks of Attraction. After a brief application process, my time with my clients begins with an intense four-day clinic in which I basically “reprogram” their brains when it comes to socializing and women. This involves classroom sessions, drills with our female assistants in which their conversational flaws are highlighted and removed, and monitored time at the bar in which they practice their newly budding skills on real live women. This clinic is then followed by a month of focused follow-up work and a lifetime of support. 4. Do you see a correlation between developing social skills (i.e. for dating) and advancing in your career? Absolutely. Only a small percentage of what we teach is focused on communicating with women. Being a confident and charismatic man is universal, regardless of who you are interacting with. Because of this, it’s not surprising that many of my past clients report success in their professional life directly because of the program. Some examples of clients who have experienced this correlation include: One client, a gentlemen in his 30’s who works in medical sales, reported a 50 percent increase in his business two months after beginning his work with me. Another past client, a recent college grad, told me that he would never have gotten his current job without putting these skills to work on the networking scene. Another past client, previously stuck in the same position at work for years, told me about a promotion he received to management in the month following his clinic. He told me people at work just started treating him differently. This list goes on and on. 5. Why is developing social skills important overall? For better or worse, human beings evolved as a social species. There are very few aspects of your life, especially your professional life, that don’t directly involve social interaction. It’s impossible to be good at just about any job without being good with people. 6. Final thoughts? Like it or not, your ability to get, maintain, and advance in your career is not solely dependent on your abilities related to that profession, it is also equally, if not more so tied to your social skills. When you interview for that position and are up against dozens of other applicants with similar qualifications; the decision will be made on who they like the most. Luckily, this is something that can be developed and improved like any other skill in your life. Have you given it proper priority?